Blog Post

4 Ways Restaurants Can Boost Business With Print Products

Admin • May 13, 2020
Fast Food Printed Menu — Pasadena, TX — InkSpot Printing

Restaurants constantly seek out an influx of new customers to enjoy foods and come back for more. As a restaurant owner, your use of traditional print products will help draw attention to your business and create extra ways to boost profits.


Learn about print products ideal for your restaurant and ways to make the most out of the products.

1. Table Mats

When customers come to sit at your restaurant, a table mat is one of the main things each person will see when they sit down. Take advantage of the visual with custom printed table mats. For example, you could have a table mat featuring your restaurant logo in the middle with sponsors located around the edges.

Other local businesses may pay your business to feature their advertisement on the table mat. You will help boost profits with the ad money and can use the ad money to pay for large orders of the table mat. You could also look into high-quality table mats to feature some of your signature meals.

For example, if you own a pizza restaurant, a table mat could feature images of some of your signature pizzas. A high-quality print may have a lamented finish so you can reuse the mats on a daily basis.

2. Take-Out Menus

Printed menus help your restaurant become a dining option in many homes. Whether the menu is stuck to the fridge with a magnet or placed in a drawer with other menus, brand awareness becomes an important way to reach out to the community and find new customers.

When you order a batch printing of take-out menus, give a menu with every take-out order or delivery. In just a single night, you will spread out your menu options, and a lot of customers will have your full dining options right in their own home.

Entice customers further with signature pictures in various sections of the menu. For example, you could have an appetizer section with a picture of nachos. If you own an Italian restaurant, feature a picture of a signature Italian dish. High-quality images will stand out on the menu and impact cravings for food.

3. Postcards

Reach customers directly with a postcard mailing system. No one has to open an envelope to see the advertisement for your restaurant, and the glossy finish on a postcard is an ideal way to showcase restaurant foods. Expand beyond a single postcard.

For example, if you own a Mexican restaurant, you could have one postcard with tacos on the front, another with a burrito, and another with queso dip. The back of the postcard could feature coupons to entice customers to go to the restaurant. The coupons may include a free extra like an appetizer or a percentage off the meal.

See how well the postcard offer works, and then choose the best discount option for a second batch of postcard prints.

4. Banners

Attract the attention of cars and pedestrians with large restaurant banners. With a banner option, you have multiple ways to attract the new customers. You could choose a single banner to highlight your restaurant on a year-round basis. For example, the banner could read Pizza. Burgers. Beer.

You could also print seasonal banners to promote special events. For example, a banner could read Celebrate the Big Game With Our Meal Specials . Plan months ahead of time to choose the best banners to attract customers, and promote special offers you have on specific meals.

Print products will help your business in many ways and create a new way to increase profits and expand your business around the local community.

For more information on our print products, contact us at Inkspot Printing. Not only will we help you print products, but our graphic design team will use their expertise to help design vivid and eye-catching print products.

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