While many companies have shifted to digital marketing strategies, you still have many ways to cater your products and services directly to consumers through promotional advertisements. Instead of sending an envelope that a person has to open, you can rely on promotional postcards for direct consumer options.
Learn how to showcase modern features on the postcards and make your mailers stand out.
1. Snap Tag Business Logos
While QR codes provide an easy way for consumers to scan codes and gain digital access from printed materials, you can implement an elegant design with the use of Snap Tag Business Logos. Snap Tag designs can take your business logo and add a patterned code design around the outside.
A person who receives the postcard with the Snap Tag logo can instantly access web content including your online shop, a specific product page, or a promotional video detailing different information. With the Snap Tag, you can stick to your branding and still allow customers to access more information than just what is left on the postcard.
Customers can text the Snap Tag image to a special number to receive links or special offers. The Snap Tag also gives you a chance to get more customers on your marketing list and help expand digital marketing opportunities and sales.
2. NFC Tags
Another option to include on postcards is NFC tags. The tags have small chips embedded in them, and many cell phones feature the technology needed to scan the NFC tag. Like a Snap Tag, an NFC tag can be used for many options.
One of the key uses is for a point of purchase. You may send a postcard with products featured on the design. A customer can scan the NFC code and immediately gain access to the product page for purchase. Along with the NFC tag, you can add a special postcard promotion to help customers receive special discounts like free shipping.
With the tags and codes, you can offer more incentive to shop and promote specific products through the postcard.
3. Social Media Information
Postcards can help expand your business by offering direct connections to social media pages. You can feature links to various forms of social media so people who receive the postcard can check out the pages and follow you.
You can also use the postcard to tout the advantages of social media follows. For example, you may feature exclusive discounts and deals for people who follow specific pages online. The postcards can even showcase exclusive hashtags that can give customers a special discount or a chance to win free prizes, like products or gift cards.
The hashtags will also help you track how effective the postcards are and how consumers are responding to the postcard releases. Each hashtag can be exclusive to a print run and provide you with insight on customer interests. You can set different hashtags for each new postcard you print and run the contests monthly to reach the most consumers.
4. Quick Print Options
When you order an expedited print service, you can mail out timely postcards that feel modern and draw attention to customers. For example, if a sports team wins a major championship, you can congratulate the team on the postcard and still feature your business information.
You may also rely on modern pop-culture references and catchphrases to draw the attention of consumers. The quicker you get the postcards out, the more the consumers will be drawn to the up-to-date information. You can also plan ahead for holidays and celebrations to keep the postcards on theme.
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InkSpot Printing. We can help you plan out a postcard marketing strategy and implement a modern design that really connects with consumers.
