Creating A Postcard Mailer: Tips to Make Your Mailer Stand Out

There are many benefits to advertising the old-fashioned way via mailer inserts. A postcard is one of the most effective marketing strategies you can use if you are going this route because they are colorful, easy to read, and can be visualized nearly completely at first glance.

Postcards are not only cost-effective to produce, they can yield great customer relationships with your current and potential clientele if you create them right. Here are tips you can use to make your postcard mailer stand out.

In bold, vibrant print, your postcard mailer should showcase an immediate benefit the reader can enjoy to keep their interest. This benefit can be something simple, such as a discount for presenting the mailer at your business, a free consultation, or a list of new services and products you are offering.

Use colors that evoke excitement and cheerfulness to highlight or bold your reader benefit, such as:

These colors on the color spectrum mean, respectively, cheerfulness, excitement, and passion or pride. Your printing specialist can help you design your postcard mailers so they evoke the correct call-to-action in the readers you reach out to.

Make sure each postcard mailer is addressed to an actual last name or person, rather than "current resident". People are more likely to read mail that is directly sent to them, rather than "junk mail" that could be for anyone. Even if you are simply sending out postcard mailers blind to everyone in your community, you want them to appear more personal in your presentation.

If you have a current customer base, send your clients postcard mailers several times a year as new sales, promotions, or changes occur in your business. Mailing postcards directly to customers who have provided business for you in the past helps keep your business name relevant in their minds.

It doesn't matter if you are promoting teeth cleaning or taxi services, the right imagery makes your postcard interesting and piques curiosity. You don't need to use imagery that directly relates to your business (such as a person brushing their teeth or a driver inside a taxi cab), rather, use imagery that nearly anyone can relate to, such as a happy family strolling in the grass or a group of people gathered laughing around a table.

Imagery that incites happiness and exploration stick with consumers and allow them to wonder just what your postcard mailer is about. This in turn causes them to actually re ad the message you are trying to promote, which can lead to greater customer retention and return on your investment.

Your printing service company can help you choose the right imagery for your postcard mailers that will be both attractive and appealing to the demographic you are trying to reach. Many printing companies work with digital artists and marketing experts to help people like you create mailers that are not only relevant, but actually work the way they are intended to.

If you think postcard and direct mailers are obsolete, guess again: up to 65% of consumers have followed through with a sale after receiving such an advertisement. Postcard mailers are excellent, cost-effective marketing techniques for creating consumer awareness for your business.

Your printing company can help you format and design your postcard mailers so they are impressive and stand out among the rest of the mail your customers receive every day. Our team is able to help you produce high-quality marketing materials to help boost your business. Call our experts at Inkspot Printing so you can begin designing and printing your beautiful postcard mailers and other marketing materials today.